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Launching your first online business: from concept to finished product

Written by Mike Roberts. Posted in Gadgets

What does it take to develop a successful online business? Some say that you need luck and good business partners, but these two aspects aren’t even in the first half of the list. What you do need is good knowledge of your target market, a well-rounded business plan and cutting edge development solutions. In this day and age, almost everyone has a website, so it takes a lot to stand out from the competition and make profit in the long run. To succeed, you must understand the complexity of the development process and think of it both in terms of a whole and in terms of tiny details. From start to finish, these are the steps that you should follow to create not just an online business, but an online brand.

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Creating the concept and hiring the development company

No business can ever be expected to succeed if it doesn’t have a good concept behind it. You need to think of what you want to achieve in advance and clearly define your key products and services. Think of the ways you want to stand out and the attributes that characterise your brand. Only after you’ve established these things should you get in touch with a professional web development company such as http://www.xi-digital.com and explore your options. Be prepared to get some feedback, because not all of your ideas may apply to the current state of the Web. Be very careful when choosing the service provider and don’t hesitate to impose strict quality standards.


Web design & development

After creating the concept the hiring the perfect company, the actual development process will commence. Depending on the scale and complexity of the project, this can last anywhere from a few weeks to a few months and it’s very important to stay involved even if design & development aren’t your field of activity. At the end, don’t forget about testing; it’s better to postpone the launch date and offer a seamless experience than rush the launch and offer a faulty app or website.


Branding puts you on the map

After launching your first business, you shouldn’t wait passively for it to become a resounding success. For this, you’ll also have to invest in branding. This is the process through which you raise awareness of what your company stands for and make efforts to become a household name in your field of activity or local market. If the company that offered development services also does branding, you can work with them, if not, hire a separate provider, but do not tackle branding on your own.


Online marketing for sustained results

Marketing is a service that businesses need at every stage of their existence, from when they’re just small start-ups to when they’ve become famous. In the age of technology, there are many online marketing solutions that work, from digital advertising and social media to SEO and PPC. No matter the size and type of your business, marketing strategies must be aligned to your long term goals.


Main features of Toughbooks – what makes them special?

Written by Mike Roberts. Posted in Computers

For those who are not quite familiar with the term, it is important to know that toughbooks are quite different from regular laptops. The moment you decide to buy a toughbook is also the moment you have to start looking for the best provider on the internet. However, one of the most important decisions you have to make in this case is to decide whether you should buy toughbooks that were refurbished or look for brand new devices. Here is a list of the main features of toughbooks to help you get a clearer idea on why you should consider buying one.

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They have magnesium casings

One of the greatest features that these toughbooks come with is their magnesium casings, which is 10 or even 20 times tougher, compared to ABS plastic, the material from which most laptops are made. Having such a tougher casing is a great advantage in the case of these devices, because it offers them higher protection against accidental drops that could cause some serious damage.

 They have hardened glass

Compared to regular laptops, toughbooks come with display screens that are made out of hardened glass in order to offer significant protection as well. Although this material is not totally unbreakable, it is much more difficult to scratch and shatter than the regular glass that can be found in commercial laptops and computers.

Their display screens are outdoor-viewable

It is commonly known that in the case of most commercial laptops, it is quite difficult to use them in outdoor settings, since the display screens are not bright enough in order to be able to be seen in such conditions. However, manufacturers of these rugged computers have taken care of this aspect and have updated these computers with readable display screens that provide the option of anti-glare sunlight, which is a great advantage for those who need to use these devices in harsh conditions.

Their hard disk drives are shock-mounted

Well, manufacturers of toughbooks have thought of everything, didn’t they? Another great feature that you can find in these ruggedized computers is that their disk drives are mounted on springs, on a gel-like substance or on rubber, which gives you the impression that the disk “floats”, protecting the device from any strong shocks.

Extra padding and cushioning

Besides those shock-mounted hard disk drives, manufacturers have ensured that they add extra cushioning and padding inside the computer as well in order to protect some of the most essential components from vibration or drops for instance. Some examples of cushioning materials that are mostly used in such situations are foam rubber and Styrofoam, although there are many more as well.

As it can be seen, these are only some of the most important features that toughbooks come with that makes them so special and different from the commercial computers. In case you are interested in buying such a device, be it a new or a refurbished one, it is highly recommended to look for the best provider on the internet that can offer you high quality products only.


Using hypnosis – a way of making a business successful

Written by Mike Roberts. Posted in Internet

There are a lot of persons who complain about the fact that it’s very difficult nowadays to manage a successful business and this is the reason why the level of stress can become truly alarming. But experts from this domain claim that there is a solution and it is represented by using hypnosis methods. Even if you believe that it sounds strange, hypnosis or hypnotherapy can influence your life and career more than you think. Moreover, it would definitely make you become a person who is able to successfully control his or hers body language and emotions.

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What do you need to know in order to control better hypnotherapy?

Firstly, you should study a little the influence of hypnotherapy when it comes to the business domain. For example, you can read the book of Marshall Sylver who is a famous hypnotist who started his career in Michigan.

Secondly, try to put in practice everything you read, but don’t expect miraculous results immediately. You should notice that your methods would become better if you exercise them more.

Thirdly, you should know that you can apply the hypnotic methods not only offline, but also online. Try to promote your business, by using some tips and tricks which involve a well-organized online activity. More information about this subject you can find when you do your research. But we have to tell you that, for example, social media websites, such as Facebook or Instagram, can have a more hypnotic effect than you think.

The role of hypnosis when it comes to your business

If you ask yourself how hypnosis helps you and your business, try to apply the methods that you learn when it comes to negotiating a project or a contract. For example, if you have a business meeting with your partners, try to look them deeply in the eyes when you want to make your point of view known. Give them arguments and don’t forget to combine words with body language. Keep a straight position, in order to prove the others that you are a very confident person.

On the other hand, if your employees feel stressed out, try to ask them to take some hypnotherapy sessions in order to help them control their emotions. Despite other things, hypnosis is a good way of relaxing their body and soul, so maybe one session each week can have a positive effect in order to make them feel more comfortable during the working program. If you want, you can ask for a hypnotist to offer them some sessions inside the company headquarter.


Ecommerce design and development trends you should follow

Written by Mike Roberts. Posted in Internet

Customers are more open than ever towards online shopping thanks its speed and convenience, which implies, on the one hand, more opportunities and exposure for your businesses, but, on the other hand, increased competition and the need to stand out. In the same way that a land-based store needs to have an attractive décor, an online store needs to offer a pleasant user experience and an eye-catchy, intuitive design. To achieve these, you need state of the art ecommerce development services and a willingness to innovate. Today, simply having an online store is no longer impressive. To attract as many clients as possible, you have to pay attention to ecommerce design and development trends and keep up with the standards.

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Large, animated backgrounds as a form of storytelling

People love storytelling and, in e-commerce, it’s an excellent way of showcasing your products and brand vision in a different, more relatable way. Old computers didn’t allow much animation, but today, when most people access online stores from high-end devices, you can incorporate large, animated backgrounds in your site as a creative form of presentation. Apart from the fact that animations look great and catchy, they have a stronger emotional impact on the user.

Material design with hidden menus

Material design took smartphones by storm in 2014 and it’s slowly building its way towards desktop computers. If you have an online store, changing its design to a material one will make it look more elegant and modern, while at the same time streamlining the user experience. Material design is clean, simple, intuitive – exactly what users need when shopping. To avoid clutter and better showcase product, switch to hidden menus (especially on mobile, where the display is smaller).

Dynamic product search

Dynamic product search isn’t necessary if you only have a couple of products in your online store, but if you have a large inventory with plenty of categories and subcategories, introducing it will help clients search for their desired products in an easier way. Unlike traditional product search, dynamic search loads products on the page as the user types the search keywords, so they don’t have to hit enter and wait for the page to load after each individual search.

Motion animation for products

Motion animation can be used to display products from various angles, so that the buyer can have a 360 view. This feature is particularly useful in stores that sell clothes, shoes, jewelry, toys and furniture, because it shows clients exactly what they are buying and reduces the incidence of returns.

Responsive design

Last, but not least, responsive design is a trend that you should follow without question. As smartphones are getting bigger, more and more people prefer shopping on the go and place orders on their mobiles. Having a responsive design allows them to browse through your products easily, without having to zoom in, and makes the overall shopping experience more enjoyable.

To make sure all the above design and development trends are incorporated seamlessly into your online store, get in touch with a professional company that specializes in e-commerce.


Is Modularity the Strongest Selling Point of Node.js?

Written by Mike Roberts. Posted in Internet

Legions of Node.js developers around the world swear by their JavaScript framework of choice citing things such as scalability, ease of use, agility, and performance as very good reasons for choosing it over any other alternatives. Curiously enough, it’s hard to get developers to commit to what the framework’s strongest selling point might be. Perhaps it is modularity.


If you are familiar with the world of Node.js development, you are probably familiar with the fact that PayPal dove into the world of Node.js in 2013 when it completely rewrote its account overview application using the open source framework. Prior to the rewrite, the application ran on Java.


Since PayPal’s glowing review of the rewrite, there has been plenty of criticism regarding their performance benchmarks. That debate remains up in the air. What cannot be denied is that two Node.js developers completed the rewrite in two months while a competing Java team of 20 were still not done in eight months. Switching to Node.js most definitely increased efficiency while saving both time and money.

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Modular Design More Efficient


A great post from Venture Beat explains how the modular design of Node.js helped PayPal completely rewrite its most used application at breakneck speed without sacrificing the quality of the finished product. It starts with the knowledge that there is no place in Node.js development for older, monolithic code. The developers of two decades ago may have thought that monolithic applications were the best way to build for stability and performance, but that is no longer the case.


Software development today is about service-oriented architectures that can deal with complex structures and operations more efficiently and with more shared code. Therefore, the Node.js developer builds large and complex projects by focusing on creating one module at a time. Each module serves a particular function within the greater framework as it contributes to the whole. But more importantly, individual modules can be shared among multiple applications being worked on by multiple teams – even across several platforms.


One can easily see the benefit of this modular structure by stepping back and taking inventory of all of the web applications that make up the PayPal site. Rather than each development team having to build a monolithic application from the ground up, they can start by assessing existing modules that might be shareable. Where there is nothing available, a new module can be created to fill the gap. That new module can be added to the inventory and possibly shared later on.


A Friendlier Ecosystem


After discussing the modular design of Node.js, the Venture Beat piece goes on to briefly address the ecosystem created by Node.js development. That ecosystem is one that is somewhat open-ended across all levels of software development. In other words, the Node.js developer does not exist in a cocoon where his/her work is isolated from what’s being done at other levels.


The Node.js ecosystem is one in which developers at various levels and layers collaborate in open space. This promotes faster and more robust development that benefits everyone within a given ecosystem. The result is a self-propagating ecosystem that grows and expands naturally, making the entire thing stronger with every new contribution.


One might be able to argue that Node.js does not offer performance improvements over Java significant enough to do a complete rewrite of complicated web applications. But it cannot be denied that the framework’s modular design is more efficient and creates a better ecosystem for future development. For the typical Node.js developer, choosing a framework for new projects is a no-brainer.



5 things people hate encountering on a website

Written by Mike Roberts. Posted in Gadgets

All these technological advances have had major impacts on people’s lives and have changed them a lot. Ever since the internet was released, information became a lot more accessible, so whenever one wanted to find more details about a specific thing, all one had to do was some research and some clicks online. Businesspersons saw a great opportunity in this and they started promoting their companies via the internet. If you are looking for someone who provides web design Scotland services, the best place to look for a specialist is the internet. Here are five important things people hate when accessing a website that should be avoided when designing it.

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Loading time takes too long

One of the most frustrating things when accessing a website is waiting for an age for it to load. You know the site you have found contains the right information you need to know at that point, but the moment you access it.  The best method to avoid this from happening is to test the website for bugs even before releasing it.

Not suitable for mobile or tablet

It is a fact that people do not use only computers in order to access the internet, but also their smartphones or tablets. It is the era of rush, so they cannot afford spending too much time in front of the computer, but rather want to learn what they are interested in while they are on their way to work for instance. Making websites optimized for mobiles and tablets is highly important, because forcing mobile users to scroll from one side to another in order to read something might be quite frustrating. They deserve some improvements on their web browsing experiences.

Excessive pop-ups

Everyone agrees that excessive pop-ups are quite annoying. Accessing a website and having to close several pop-ups in order to be able to read copy on that site not only makes the loading time take longer, but it can also make the visitor renounce accessing that site and moving on to another one that is better established. It is recommended for web designers to use the smart CTAs when it comes to displaying a pop-up on a web page.

Auto-playing multimedia content

There is nothing more frustrating than entering a site that contains some videos and that start playing all of a sudden. If you are in a conference room or in the waiting room at your doctor’s office, this can even turn into an embarrassing situation, not to mention that the first thing you will do is find the “stop” button and hit it as fast as possible. Multimedia content that auto-plays should definitely be avoided in web design.

Unintelligibly written “About Us” page

When one wants to find more about a company, the first instinct is to look for the “About Us” page on the company’s website. If this page is not well written and it uses sophisticated words, the visitor might end up being more confused than they were in the beginning. Using a friendly writing style is the key to success in this case.


Pros and cons of cross-platform applications

Written by Mike Roberts. Posted in Computers

Technology has become so diverse that no one uses strictly one platform anymore. A long time ago, people only used laptops and desktop computers, but now, the average person relies on a myriad of devices: desktop computers, laptops, smartphones, tablets, even eBook readers and smartwatches. Needless to say, they want their apps to be available on all their devices, which triggered the demand for cross-platform apps. On the one hand, they create numerous opportunities for businesses and developers, because they can have a wider market reach. On the other hand, requirements are higher and some feature limitations may occur. Like everything else in tech, they have pros and cons that are briefly explained below. To understand the complete process of cross-platform application development, don’t hesitate to check out this link, http://magora-systems.com/bespoke-software-development-uk/, and talk to a team of experts about your requirements.

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Pro: cross-platform apps take less to develop

The main advantage that cross-platform apps have over native apps is that they can be developed faster, because you have one code base which you then adapt for multiple platforms. This is much more effective than developing code based for each and every platform, so if you want your project to be finished fast, this is the solution.

Con: user experience can be challenging

Every platform has its own user experience, design, layout and features and building a single app to match them all can be very challenging. What look great on Android might not look so great on iOS and the other way around. In order for the app to function properly on all platforms and provide a seamless user experience, a complex UX strategy needs to be found. Sometimes, striking that perfect middle ground can be difficult, which is why businesses decide to go with native apps instead.

Pro: cross-platform apps have better coverage

The purpose of every app is to cover as much of the market as possible, so by limiting yourself to only one platform, you also limit your target audience. The more connected you are to your audience, the better, and by being present on desktops, Android and Apple devices, the likelier you are to make an impact and stand out from your competitors.

Con: feature limitations

When working with a cross-platform framework, your freedom to implement whatever features you want is limited. For this reason, before starting the cross-platform development process, you should create a rundown of your features in order of importance and talk to your developer about their feasibility. If one of the most crucial features is impossible to include using a cross-platform framework, you should consider switching to a native app instead.

Pro: reduced costs

Last, but not least, there is the matter of budget, one that many businesses consider carefully before choosing their development framework. In terms of costs, producing a cross-platform app is much more affordable that producing a native one, because developers use one code base and then only customise it depending on each platform. Moreover, they can also integrate plug-ins to add more features, at a fraction of the cost.


Tips to select a reliable website for buying FIFA coins

Written by Mike Roberts. Posted in Computers

Lately both women and men are playing FIFA, because they find it an interesting way of spending their free time, and they have the possibility to play either together with their friends, or by their own. In present times, not only men are obsessed with football, women also find it an interesting sport, and they choose to play it both in the field and in the privacy of their houses. And, what could be more amazing than having the possibility to play with the greatest football players from all the times, like Messi and Cristiano Ronaldo, or at least imagining that you are in their team. Moreover, for improving your game, all you have to do is to create a great team and buy cheap fifa coins. When you want to buy FIFA coins your major concern would be to find a reliable website, because you have to be sure that you will receive them, and you will be able to use them for improving your game.

Avoid websites, which send you spams

You might receive frequent spams from different websites, which state that they provide you great deals when it comes to buying FIFA coins, buy you should not let yourself impressed by their great offers, because these coins might be cheap, but you just cannot receive them free. When a website has to send a large number of spams for reaching to clients, it is a sign that people do not find it reliable, and they avoid using it.

Look for ranked websites

You are not the only person who heard that you have the possibility to buy FIFA coins, others have chosen this option too. Because there are so many websites, which have them on sale, other online platforms were created to review them, analyze the services they provide and rank them according to specific criteria. Some websites review the best ranked online stores, others have tops of the ones which provide both reliable and cheap services, so you have to do some research and see the ones it is advisable to access. Make a list with them, and see which one provides you more benefits. You should know that the websites that are good ranked provide secure, safe and legit services, so you will not experience any issue, when it comes to buying from them.

Read other people’s reviews

When you have a list with some online stores that seem to offer great services, you might have a hard time to try deciding upon one. In this situation, you should access every one of them, and see if they have a section where people could state their opinion and provide feedback. It is important to see what other persons have to say about the online platforms you have in mind, because they might offer you details you do not even taught about. Sometimes a review could provide you more useful details than a ranking website, so you should not skip this step.



Why you should consider online back up solutions

Written by Mike Roberts. Posted in Internet

The world has certainly changed a lot from what most of you thought of it. Today, there are all kinds of solutions and services that aim at making things easier, faster and more secure for you. Even though you might find it difficult to get accustomed with the change, once you find the courage to follow the steps and embrace the future, you will see that advantages come and they do so in a large number. Take online back up solutions for instance. These are incredibly helpful both for the regular individual but for companies and corporations as well. If you are thinking of taking your database online, then perhaps a few reasons to say yes to this service might make the decision simpler. So, here are three reasons for which you should definitely embrace the solution.

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Security comes first

Lately, there have been plenty of discussions with regards to information security. Most companies worry that their database could be a target to several individuals, who would make all efforts to get inside it and steal or erase relevant pieces of information. It is not just a fear, but a real possibility, as it has happened to some important participants in the market, proving that it can be done, that it is possible. Saving your information, all your files online, using top software, you could have a greater control over them and your database would remain intact. Online back up services offer you security and if you are worried about information thefts then you should definitely invest in a solution of this kind, a trustworthy and professional one.

Being prepared

It is not just risks associated to less honest people that worry entrepreneurs, but natural disasters as well. The weather has changed considerably and disastrous phenomena like floods or tornadoes seem to happen more and more often. In case your city should be the next target, you need stay prepared. Having online back up your files will keep your company’s database intact in case of a natural disaster and you could pick up everything just from where you left off.

Easy to use

Solutions of this kind might seem to belong to the future, but they could not be simpler to use. Because entrepreneurs might worry that their staff could misplace some of the files, it is important to set them at ease. With a strong online and trustworthy solution everything is simple. The program is easy to use and you needn’t worry about anything. No files will be misplaced, as these solutions have automatic back up and will do the work for you.

As good as everything might sound, online back up solutions should be chosen appropriately. You need to go through all options, compare them, looking at all details and only after, decide. As long as you are collaborating with a trustworthy and dedicated partner, you should be able to enjoy a great deal of advantage and understand exactly why people in such a large number choose this solution and integrate it in their companies.



Selecting the right levitating bluetooth speaker provider – things to consider

Written by Mike Roberts. Posted in Gadgets

Levitating speakers have become such a popular choice nowadays that basically any aficionado for technology wants to have one on their desk at home. There are numerous reasons why investing in such a speaker is a good idea: for the amazing design, for the 360-degree sound projection, for having bluetooth connection, or for its floating effect. However, when searching for the right levitating bluetooth speaker provider, there are some important aspects you have to take into account.

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Learn more about the product

The first thing you have to do if you want to purchase a floating speaker is to do some research on the internet and learn more about the product you are about to buy. Learn about its main features in order to make a clearer idea why it is such an appreciated device. For instance, the levitating effect is caused by two built-in magnets that reject each other the moment the speaker is turned on.  The 360-degree sound projection refers to the fact that the speaker projects the sound equally in the room, since it has no “back” and so the sound is not altered in any way. Find out even more information about other features of this device.

Find the right provider

After learning more about the levitating speakers, it is important to do some research and look for a provider as well. Make sure the one you select is a professional and reliable provider who is willing to offer you only high quality products. You would not want to choose a provider that offers you a low- quality product that works only the first time you turn it on. Make sure you buy levitating speakers from reliable providers only in order to avoid any unpleasant situations from happening.

Price and design – two important aspects

When choosing the right levitating bluetooth speaker, you have to take into account some key factors and probably one of the most important of them is the price of the product. You should know that the price range for these speakers is somewhere around $100, less or more. However, price might vary depending on the provider from whom you buy the device and on the design of the device. It is worth mentioning that there are numerous designs for these floating speakers available on the market. For instance, if you are a fan of the popular film series Star Wars, you should know that there is actually a floating speaker with this theme. You can have your own “spaceship” on your desk at home. In case you want something more elegant, you should opt for an all-black speaker. There are other colours and designs available on the market from which you can select the one you like the most.

As you can see, there are many factors you have to take into consideration the moment you start searching for the right floating speaker provider. In order to make the process a lot easier, you can make a list of the providers you find online, ask for your friends or other people’s opinion on various blogs, and choose the right one based on their opinions.