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08
Sep

Instructions on how to use your Fitbit tracker properly

Written by Mike Roberts. Posted in Gadgets

 

Purchasing a Fitbit Tracker is a wise decision because it will help you stay motivated and embrace a healthier lifestyle. However, you have to become familiar with the options on the market in order to decide which one suits your needs best, depending on your workouts and what type of sport you practice. One thing is for sure, this device has a multitude of features and apps designed to not only count your steps and estimate the calories lost but also to count the number of stairs, the surface covered when running, cycling or hiking, track the heart race and more. After the workout is complete, you have the possibility to introduce or change the details of a specific workout and engage in other activity immediately without losing accuracy regarding the data. Moreover, it allows you to observe what sport burns the most calories and what activity is the most beneficial for your body. Thanks to the apps included, you analyze and discover information concerning the quality of your sleep and your diet.

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Charge it properly

Undoubtedly, this device is extremely useful for your active life but in order to benefit from its advanced technology, you have to become familiar with the instructions. To ensure its functionality, you first have to charge your tracker using a Fitbit alta cable, which you can plug into almost any type of device, from an USB wall charger to a laptop. Pay attention if the tracker vibrates and the battery icon appears on its display because this will indicate that you created the perfect connection, which will ensure its charging. Thus, you can use the tracker during any type of activity. Just look occasionally at the dashboard in order to know when the battery level significantly drops and you need to recharge it.

Track your Fitbit tracker  

You probably did not take into consideration that you can lose your tracker at some point or someone else could steal it. However, this unpleasant scenario is very possible if we take into account that people always lose small objects like watches or wallets and stealing occurs often in today society. Fortunately, you have the possibility to find your tracker if you follow certain basic instructions. The tracker synchronizes with your other devices including phone and computer so by checking the dashboard you can discover if you lost it in an area from your proximity. Another option is to use a Bluetooth locator app, which may offer satisfying results.

Security and settings

If you own a Fitbit tracker, you have to create an account and secure it with a password. If you feel at any given moment that your security is threatened, you have the option to reset or change the password in question by completing a few simple steps. In addition, you have the ability of using more Fitbit trackers with the same account if you decide to purchase different types for different activities and workouts. The Fitbit dashboard or apps allow you to manage the settings and receive information on your tracker from your phone.

26
Jul

Expert tips on Pay Per Click fraud prevention

Written by Mike Roberts. Posted in Internet

 

Imagine the following scenario: you have worked hard on planning a Pay Per Click campaign that you decided to spend no more than $400 on it, but in return, you get a $90,000 bill from Google AdWords. What went wrong, you may wonder. The answer is quite simple – you have fallen victim of click fraudsters.  Specialists in online marketing, as it is the case of https://websitepromoter.co.uk/ have understood how important it is for their clients to invest in a security system that prevents click frauds. Below in this article you will find a few pro tips on preventing click fraud.

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Opt for different bid prices

It’s impossible to completely eliminate the risk of being a click fraud victim, but there are some techniques that will help you diminish these risks and one of them implies to set various bid prices for the content-targeted websites. You can limit the amount you initially intended to pay per click in order to reduce financial risks by limiting the exposure and placement of ads on “all” websites that seem relevant to your chosen keywords.

Closely watch your competitors

Another method implies monitoring the companies that compete with your selected keywords in the search engines. Believe it or not, your competitors can actually be the potential source of your click frauds. Invest in a system that provides click tracking reports in order to know the exact number of clicks on your promoted ads that appear to be coming from your competitors, as well as from other popular sources of fraud.

Track your own advertising campaigns

You can’t control your own PPC advertising campaigns if you don’t know what’s happening with them and don’t monitor them. Know that there are two useful tools available on AdWords – Account Performance and Campaign Performance. These ones will help you keep an eye on the percentage and number of clicks that Google has initially categorized as being invalid.

Choose the countries you want to advertise in

You should know that in some countries people are employed simply to click on advertisements on the Internet. It is essential you do detailed research and be aware of which countries have such practices in order to avoid running ads there, because there are high chances you are sabotaged this way.

Choose high value sites for running your ads

It is best that you avoid those sites that are of lower quality, because according to experts, those sites are nothing but hotbeds of click frauds. You can set up to run your ads only on sites that you specify, so make sure you take advantage of this option with your PPC campaigns.

There are software programs that keep you safe and secure

Last but not least, another great method to prevent click fraud is to invest in a security program that fights against fraudsters. These systems provide you with click reports on a regular basis and help you monitor your campaigns accordingly. Make sure you select the best one on the market to obtain the desired results and to keep your PPC advertising campaigns away from fraud.

30
May

Can you make the difference between switches, firewalls and routers?

Written by Mike Roberts. Posted in Computers

Those who are not familiar with the computer field usually confuse some of the parts and the most common confusion appears when it comes to switches, firewalls and routers. It is worth mentioning that each type of device comes with its own upsides and downsides, yet before you resort to a professional company in order to buy some Cisco Catalyst 3750G Series Switches, it is best you know the differences between these three devices.

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First, there are routers

Routers are also known as Gateways and they are the first and probably most important element of a network, because they are the ones that provide you with Internet connection. They are usually placed somewhere between the Internet Service Provider (IPS) and have the purpose to determine the amount of traffic to remain in your network and the amount of traffic to pass through to the IPS. Experts refer to them as the backbone of the Internet, because they are essential for browsing the web and communicating without them. Depending on the area you want the router to cover, they differ in terms of size.

Then, there are switches

In most cases, switches do not come with routing capabilities, as they are supposed to be sued inside the network. They are mostly used to facilitate communication between computers and the rest of network devices. It is important to note that devices that are located inside the same network are considered to be on the same “subnet”, which means that the IP address they are connected to shares the first three octets. This is the reason why they do not necessarily have to use a router in order to “route” traffic from one device to another. The range of switches available on the market is quite high and they come with a variety of features meant to make communication between devices a lot easier. In order to ensure you are buying the right type of switch, it is best you do detailed research on the Internet first and learn more about the products available for sale.

Finally, firewalls

Firewalls differ from switches and routers in the sense that they are considered network security appliances. Know that there are two different kinds of hardware firewalls – perimeter and internal. When it comes to the majority of smaller networks, the most common type of firewall used is the perimeter one, which it usually comes with routing capabilities. It controls access and ensures local networks are secured from the outside world. Compared to routers, firewalls can also monitor the traffic between two networks and can block any unauthorized traffic that comes from the outside. You should know that there are some programs that act as software firewalls and that can be installed onto computers or servers and some very good examples are those anti-virus products.

All things considered, these are the main aspects that make the difference between firewalls, routers and switches. It is essential you know these things before you make a purchase because it helps you spend money on things you actually need.

03
May

Advantages and disadvantages of utilizing accounting software

Written by Mike Roberts. Posted in Tech

 

Whether you own a small or a large business, you agree to the fact that proper accounting is crucial. Know that there are two different ways in which you can do accounting – manually and computerized. In today’s world, everything happens at high speed and people are always on the rush, which is why experts in the field strongly recommend going for the second type – computerized accounting. MYOB Premium Plus is one of the best accounting software you can select. Here are the main advantages and disadvantages on using computerized accounting.

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Advantage – They save you money

One of the greatest benefits that computerized software comes with is that they help you save a great deal of money. Whether you own a small or medium-sized company for instance, going for an accounting program can be the best financial choice to make. There are many off-the-shelf programs that you can buy for a very reasonable price, so do your research on the Internet and look for the software that best fits your needs and budget. If you are looking for the program to contain some specific features, you can opt for a bespoke one, yet keep in mind that you may have to pay a little extra money for it.

Advantage – They make things easier for you

The reason why so many people buy accounting programs is that it makes their work a lot easier and effortlessly. These computerized systems are designed to offer instant reports on profit and loss, stock evaluation, payroll and sales analysis, customer accounts and so on and everything happens in real time. Worth mentioning is also the fact that you will only have to input transactions once. It is quite easy to handle this system and with some training, everyone within your company can do this.

Advantage – They save you time

Another great advantage accounting software comes with is that besides helping you save money, it saves you a great deal of time too. These systems allow faster data entry compared to manual accounting for instance. Furthermore, important documents such as payroll, purchase orders or invoices will be printed a lot quicker and more accurate. These systems are extremely efficient and easy to use and many who have already tried them agree on this aspect. You can improve inventory control, as well as payment collection and cash flow with the aid of these systems.

Disadvantage – Unable to use them without owning a computer

The greatest disadvantage that comes with these computerized accounting systems is that they cannot be used unless you own a computer. This means that whenever there is a power outage, you will not be able to use the computer and the software implicitly. What is more, there is the risk of data loss through various viruses or failure, not to mention about the risk of hackers to steal your data.

All in all, computerized accounting systems are of great help for everyone, yet in order to benefit from the best results, it is essential to select the best one on the market and to have a professional and powerful anti-virus installed on the computer.

21
Dec

Why working with a printing company is the best choice

Written by Mike Roberts. Posted in Gadgets

It is commonly known that tons of documents are printed every day in companies and offices all over the world. Some businesspersons actually saw an opportunity in this and decided to found printing companies in order to help other firms handle the amount of documents, business cards or books printed and this industry still continues to grow. Here are some pretty good reasons why you should consider working with printing companies such as http://www.printthreetoronto.com/ is the right choice to make for your  firm.

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They have the right equipment

When it comes to investing in a printer, you probably go for the most basic one that does not have too many printing options available since what would you use it for other than printing documents after all? Well, in the case of printing companies, they spend great deal of money on such equipment in order to be able to provide their clients with numerous printing options that match their needs.

They provide better quality prints

Since the equipment these companies have is of higher quality and more professional, it is for sure that the quality prints is higher too. If you decide to print some business cards for instance, you should definitely resort to the services of a professional company that is specialized in this domain, because this way you will benefit from the best results.

You receive your documents in no time

Many managers of companies avoid working with printing firms because they are on the opinion that they would have to wait for a week or more until they receive their printed documents, but this is not true at all. Most firms that operate in this industry ensure their clients with fast response and fast delivery, although in some cases it depends on the amount of documents they have to print. However, it is best to discuss about this matter with the printing company from the beginning and to tell them when you want your documents to be delivered, since this way you avoid being placed in uncomfortable situations.

You benefit from discounts

As it was already mentioned above, the number of printing firms has significantly increased over the past few years, so there is no need to worry that you will not find one to fit your company’s needs and budget. Also, you should know that you may have the chance to benefit from certain discounts if the amount of documents, books or business cards is high. Ask the firm whether they offer such discounts and in what the terms and conditions for offering them are. Keep in mind that if you resort to the services of a local printing company instead of an overseas one for instance, you may also save some money, since you will not have to pay the shipping costs anymore.

As it can be seen, these are some of the most important reasons why you, as the manager of a company, regardless the industry in which you operate, should take into account hiring a printing company.

25
Oct

Launching your first online business: from concept to finished product

Written by Mike Roberts. Posted in Gadgets

What does it take to develop a successful online business? Some say that you need luck and good business partners, but these two aspects aren’t even in the first half of the list. What you do need is good knowledge of your target market, a well-rounded business plan and cutting edge development solutions. In this day and age, almost everyone has a website, so it takes a lot to stand out from the competition and make profit in the long run. To succeed, you must understand the complexity of the development process and think of it both in terms of a whole and in terms of tiny details. From start to finish, these are the steps that you should follow to create not just an online business, but an online brand.

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Creating the concept and hiring the development company

No business can ever be expected to succeed if it doesn’t have a good concept behind it. You need to think of what you want to achieve in advance and clearly define your key products and services. Think of the ways you want to stand out and the attributes that characterise your brand. Only after you’ve established these things should you get in touch with a professional web development company such as http://www.xi-digital.com and explore your options. Be prepared to get some feedback, because not all of your ideas may apply to the current state of the Web. Be very careful when choosing the service provider and don’t hesitate to impose strict quality standards.

 

Web design & development

After creating the concept the hiring the perfect company, the actual development process will commence. Depending on the scale and complexity of the project, this can last anywhere from a few weeks to a few months and it’s very important to stay involved even if design & development aren’t your field of activity. At the end, don’t forget about testing; it’s better to postpone the launch date and offer a seamless experience than rush the launch and offer a faulty app or website.

 

Branding puts you on the map

After launching your first business, you shouldn’t wait passively for it to become a resounding success. For this, you’ll also have to invest in branding. This is the process through which you raise awareness of what your company stands for and make efforts to become a household name in your field of activity or local market. If the company that offered development services also does branding, you can work with them, if not, hire a separate provider, but do not tackle branding on your own.

 

Online marketing for sustained results

Marketing is a service that businesses need at every stage of their existence, from when they’re just small start-ups to when they’ve become famous. In the age of technology, there are many online marketing solutions that work, from digital advertising and social media to SEO and PPC. No matter the size and type of your business, marketing strategies must be aligned to your long term goals.

11
Oct

Main features of Toughbooks – what makes them special?

Written by Mike Roberts. Posted in Computers

For those who are not quite familiar with the term, it is important to know that toughbooks are quite different from regular laptops. The moment you decide to buy a toughbook is also the moment you have to start looking for the best provider on the internet. However, one of the most important decisions you have to make in this case is to decide whether you should buy toughbooks that were refurbished or look for brand new devices. Here is a list of the main features of toughbooks to help you get a clearer idea on why you should consider buying one.

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They have magnesium casings

One of the greatest features that these toughbooks come with is their magnesium casings, which is 10 or even 20 times tougher, compared to ABS plastic, the material from which most laptops are made. Having such a tougher casing is a great advantage in the case of these devices, because it offers them higher protection against accidental drops that could cause some serious damage.

 They have hardened glass

Compared to regular laptops, toughbooks come with display screens that are made out of hardened glass in order to offer significant protection as well. Although this material is not totally unbreakable, it is much more difficult to scratch and shatter than the regular glass that can be found in commercial laptops and computers.

Their display screens are outdoor-viewable

It is commonly known that in the case of most commercial laptops, it is quite difficult to use them in outdoor settings, since the display screens are not bright enough in order to be able to be seen in such conditions. However, manufacturers of these rugged computers have taken care of this aspect and have updated these computers with readable display screens that provide the option of anti-glare sunlight, which is a great advantage for those who need to use these devices in harsh conditions.

Their hard disk drives are shock-mounted

Well, manufacturers of toughbooks have thought of everything, didn’t they? Another great feature that you can find in these ruggedized computers is that their disk drives are mounted on springs, on a gel-like substance or on rubber, which gives you the impression that the disk “floats”, protecting the device from any strong shocks.

Extra padding and cushioning

Besides those shock-mounted hard disk drives, manufacturers have ensured that they add extra cushioning and padding inside the computer as well in order to protect some of the most essential components from vibration or drops for instance. Some examples of cushioning materials that are mostly used in such situations are foam rubber and Styrofoam, although there are many more as well.

As it can be seen, these are only some of the most important features that toughbooks come with that makes them so special and different from the commercial computers. In case you are interested in buying such a device, be it a new or a refurbished one, it is highly recommended to look for the best provider on the internet that can offer you high quality products only.

04
Oct

Using hypnosis – a way of making a business successful

Written by Mike Roberts. Posted in Internet

There are a lot of persons who complain about the fact that it’s very difficult nowadays to manage a successful business and this is the reason why the level of stress can become truly alarming. But experts from this domain claim that there is a solution and it is represented by using hypnosis methods. Even if you believe that it sounds strange, hypnosis or hypnotherapy can influence your life and career more than you think. Moreover, it would definitely make you become a person who is able to successfully control his or hers body language and emotions.

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What do you need to know in order to control better hypnotherapy?

Firstly, you should study a little the influence of hypnotherapy when it comes to the business domain. For example, you can read the book of Marshall Sylver who is a famous hypnotist who started his career in Michigan.

Secondly, try to put in practice everything you read, but don’t expect miraculous results immediately. You should notice that your methods would become better if you exercise them more.

Thirdly, you should know that you can apply the hypnotic methods not only offline, but also online. Try to promote your business, by using some tips and tricks which involve a well-organized online activity. More information about this subject you can find when you do your research. But we have to tell you that, for example, social media websites, such as Facebook or Instagram, can have a more hypnotic effect than you think.

The role of hypnosis when it comes to your business

If you ask yourself how hypnosis helps you and your business, try to apply the methods that you learn when it comes to negotiating a project or a contract. For example, if you have a business meeting with your partners, try to look them deeply in the eyes when you want to make your point of view known. Give them arguments and don’t forget to combine words with body language. Keep a straight position, in order to prove the others that you are a very confident person.

On the other hand, if your employees feel stressed out, try to ask them to take some hypnotherapy sessions in order to help them control their emotions. Despite other things, hypnosis is a good way of relaxing their body and soul, so maybe one session each week can have a positive effect in order to make them feel more comfortable during the working program. If you want, you can ask for a hypnotist to offer them some sessions inside the company headquarter.

22
Aug

Ecommerce design and development trends you should follow

Written by Mike Roberts. Posted in Internet

Customers are more open than ever towards online shopping thanks its speed and convenience, which implies, on the one hand, more opportunities and exposure for your businesses, but, on the other hand, increased competition and the need to stand out. In the same way that a land-based store needs to have an attractive décor, an online store needs to offer a pleasant user experience and an eye-catchy, intuitive design. To achieve these, you need state of the art ecommerce development services and a willingness to innovate. Today, simply having an online store is no longer impressive. To attract as many clients as possible, you have to pay attention to ecommerce design and development trends and keep up with the standards.

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Large, animated backgrounds as a form of storytelling

People love storytelling and, in e-commerce, it’s an excellent way of showcasing your products and brand vision in a different, more relatable way. Old computers didn’t allow much animation, but today, when most people access online stores from high-end devices, you can incorporate large, animated backgrounds in your site as a creative form of presentation. Apart from the fact that animations look great and catchy, they have a stronger emotional impact on the user.

Material design with hidden menus

Material design took smartphones by storm in 2014 and it’s slowly building its way towards desktop computers. If you have an online store, changing its design to a material one will make it look more elegant and modern, while at the same time streamlining the user experience. Material design is clean, simple, intuitive – exactly what users need when shopping. To avoid clutter and better showcase product, switch to hidden menus (especially on mobile, where the display is smaller).

Dynamic product search

Dynamic product search isn’t necessary if you only have a couple of products in your online store, but if you have a large inventory with plenty of categories and subcategories, introducing it will help clients search for their desired products in an easier way. Unlike traditional product search, dynamic search loads products on the page as the user types the search keywords, so they don’t have to hit enter and wait for the page to load after each individual search.

Motion animation for products

Motion animation can be used to display products from various angles, so that the buyer can have a 360 view. This feature is particularly useful in stores that sell clothes, shoes, jewelry, toys and furniture, because it shows clients exactly what they are buying and reduces the incidence of returns.

Responsive design

Last, but not least, responsive design is a trend that you should follow without question. As smartphones are getting bigger, more and more people prefer shopping on the go and place orders on their mobiles. Having a responsive design allows them to browse through your products easily, without having to zoom in, and makes the overall shopping experience more enjoyable.

To make sure all the above design and development trends are incorporated seamlessly into your online store, get in touch with a professional company that specializes in e-commerce.

08
Aug

Is Modularity the Strongest Selling Point of Node.js?

Written by Mike Roberts. Posted in Internet

Legions of Node.js developers around the world swear by their JavaScript framework of choice citing things such as scalability, ease of use, agility, and performance as very good reasons for choosing it over any other alternatives. Curiously enough, it’s hard to get developers to commit to what the framework’s strongest selling point might be. Perhaps it is modularity.

 

If you are familiar with the world of Node.js development, you are probably familiar with the fact that PayPal dove into the world of Node.js in 2013 when it completely rewrote its account overview application using the open source framework. Prior to the rewrite, the application ran on Java.

 

Since PayPal’s glowing review of the rewrite, there has been plenty of criticism regarding their performance benchmarks. That debate remains up in the air. What cannot be denied is that two Node.js developers completed the rewrite in two months while a competing Java team of 20 were still not done in eight months. Switching to Node.js most definitely increased efficiency while saving both time and money.

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Modular Design More Efficient

 

A great post from Venture Beat explains how the modular design of Node.js helped PayPal completely rewrite its most used application at breakneck speed without sacrificing the quality of the finished product. It starts with the knowledge that there is no place in Node.js development for older, monolithic code. The developers of two decades ago may have thought that monolithic applications were the best way to build for stability and performance, but that is no longer the case.

 

Software development today is about service-oriented architectures that can deal with complex structures and operations more efficiently and with more shared code. Therefore, the Node.js developer builds large and complex projects by focusing on creating one module at a time. Each module serves a particular function within the greater framework as it contributes to the whole. But more importantly, individual modules can be shared among multiple applications being worked on by multiple teams – even across several platforms.

 

One can easily see the benefit of this modular structure by stepping back and taking inventory of all of the web applications that make up the PayPal site. Rather than each development team having to build a monolithic application from the ground up, they can start by assessing existing modules that might be shareable. Where there is nothing available, a new module can be created to fill the gap. That new module can be added to the inventory and possibly shared later on.

 

A Friendlier Ecosystem

 

After discussing the modular design of Node.js, the Venture Beat piece goes on to briefly address the ecosystem created by Node.js development. That ecosystem is one that is somewhat open-ended across all levels of software development. In other words, the Node.js developer does not exist in a cocoon where his/her work is isolated from what’s being done at other levels.

 

The Node.js ecosystem is one in which developers at various levels and layers collaborate in open space. This promotes faster and more robust development that benefits everyone within a given ecosystem. The result is a self-propagating ecosystem that grows and expands naturally, making the entire thing stronger with every new contribution.

 

One might be able to argue that Node.js does not offer performance improvements over Java significant enough to do a complete rewrite of complicated web applications. But it cannot be denied that the framework’s modular design is more efficient and creates a better ecosystem for future development. For the typical Node.js developer, choosing a framework for new projects is a no-brainer.