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Launching your first online business: from concept to finished product

Written by Mike Roberts. Posted in Gadgets

What does it take to develop a successful online business? Some say that you need luck and good business partners, but these two aspects aren’t even in the first half of the list. What you do need is good knowledge of your target market, a well-rounded business plan and cutting edge development solutions. In this day and age, almost everyone has a website, so it takes a lot to stand out from the competition and make profit in the long run. To succeed, you must understand the complexity of the development process and think of it both in terms of a whole and in terms of tiny details. From start to finish, these are the steps that you should follow to create not just an online business, but an online brand.


Creating the concept and hiring the development company

No business can ever be expected to succeed if it doesn’t have a good concept behind it. You need to think of what you want to achieve in advance and clearly define your key products and services. Think of the ways you want to stand out and the attributes that characterise your brand. Only after you’ve established these things should you get in touch with a professional web development company such as http://www.xi-digital.com and explore your options. Be prepared to get some feedback, because not all of your ideas may apply to the current state of the Web. Be very careful when choosing the service provider and don’t hesitate to impose strict quality standards.


Web design & development

After creating the concept the hiring the perfect company, the actual development process will commence. Depending on the scale and complexity of the project, this can last anywhere from a few weeks to a few months and it’s very important to stay involved even if design & development aren’t your field of activity. At the end, don’t forget about testing; it’s better to postpone the launch date and offer a seamless experience than rush the launch and offer a faulty app or website.


Branding puts you on the map

After launching your first business, you shouldn’t wait passively for it to become a resounding success. For this, you’ll also have to invest in branding. This is the process through which you raise awareness of what your company stands for and make efforts to become a household name in your field of activity or local market. If the company that offered development services also does branding, you can work with them, if not, hire a separate provider, but do not tackle branding on your own.


Online marketing for sustained results

Marketing is a service that businesses need at every stage of their existence, from when they’re just small start-ups to when they’ve become famous. In the age of technology, there are many online marketing solutions that work, from digital advertising and social media to SEO and PPC. No matter the size and type of your business, marketing strategies must be aligned to your long term goals.