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Having a strong website is important for any business

Written by Mike Roberts. Posted in Internet

As surprising as it may seem, many businesses actually do not have a website. Although running a business is hard, this should not be an excuse for not having online visibility. What you should be doing is to position yourself online using a strong destination, meaning an online page. Not having a website means that you are missing out on the most important marketing tool there is. Even Public Relations companies Melbourne will advise you to build an online presence. Having a strong website is important and this is why.

No one window-shops anymore

Gone are the days when people would go to the local shop and buy something nice. At present, buyers make their next big purchase online because it is easier for them to compare prices, not to mention that it is extremely convenient to have the goods delivered at their doorstep. If you are not online, then how do you expect buyers to find you? Not having a website can actually cost you potential customers. Even when they do not buy a product, consumers will still research your business and learn all there is to know about it.

What about credibility?

Since the vast majority of users have an online page, buyers will automatically assume that you do as well. Your competition certainly has a website, meaning that they have a clear advantage over you. The truth is that businesses that do not build an online presence remain small. So, is it worth letting your customers think that you do not take yourself seriously just to save a couple of bucks? No, it is not. Whether good or bad, a website helps you build a reputation. Considering that there are so many template-based websites, you have no excuse for not creating one.

A website is good for advertising

Compared to any other form of promotion, the Web is extremely effective because it has a wide reach. Even though it will take you some time to build traffic, the effort is worth it because you immediately draw attention to your business. The Internet is extremely useful when your intention is to reach a specific kind of person. In addition to this, you have the possibility of making passive income. You are able to create an online store and provide buyers with photos and descriptions of products. This is an opportunity you cannot neglect.


How to balance freelancing with a traditional job

Written by Mike Roberts. Posted in Computers

Freelancing has become a popular tendency on the job market, since technology and media enable more and more people to work remotely. In case you have been thinking about testing this alternative to see what it is about, then maybe you should give it a try. Whether you need some extra money because your stable job does not offer you a stable financial situation, or you are willing to explore your talent (such as writing or web design), then becoming a freelancer seems to be the right option. The dedicated market is very resourceful, so regardless the domain where you want to work, you are likely to find something suitable for you. However, if you are still not sure about this and you want to keep your traditional job as well, at least in the beginning, then you may find it difficult to keep up with all the work load. Being a freelancer in your spare time can be a real success if you keep in mind the following simple tricks:

Be honest

If you decide to get a micro job, besides your traditional one, then you will have to be honest not only with others, but also with yourself. You will have less spare time, so you will have to give up certain leisure activities such as going out with friends. For this reason, the best thing you need to do is let them know about the novelty in your professional life – they will definitely understand. Besides this, you should also be honest to yourself: admit that you need to work more, that you have to adjust your program and change your habits, and also admit when you feel overwhelmed. Having two jobs may be something new to you, so make sure you know your limits. When it comes to your current job, you will need to check your contract before telling around that you also work as a freelancer in your spare time.


Do not neglect your current job

If you choose to work as a freelancer in a domain you love, while your traditional job is not as satisfactory as you whished, then chances are you start to put more efforts to perform your freelancer tasks. Of course, it is known that doing what you love is way more fulfilling, but try not to neglect your job tasks, unless you want to get in trouble. If you really decide to do both things at the same time, keep in mind that you need to be equally committed.


Be disciplined

If you work as a freelancer, you are your own boss. Of course, there are certain tracking tools and software, but most of the times, you will work when, where and as much as you want. As long as you complete the tasks in a timely manner, there will be no problem. However, a lot of people tend to forget about deadlines, since there is no pressure and no one to remind them to do their job. You may be tempted to find reasons to postpone what you have to do, but remember that you have to be disciplined and diligent with your work.



EPDM rubber uses and benefits

Written by Mike Roberts. Posted in Gadgets

EPDM rubber is a material used a lot in the construction and manufacturing industry, because there are plenty of objects and accessories made out of it. For instance, tires are normally made of this material-about 70 per cent of the world’s natural rubber is used in the automotive industry. Besides tires, other common products made of rubber are disposable gloves, balloons and even some construction materials. EPDM, for instance, is a popular synthetic type of rubber, extremely resistant and isolating. The membrane is derived from oil and natural gas, combined with diene (a type of alkaline that has two carbon-to-carbon double bonds). From car radiator hoses to home insulation, rubber is the first choice, since it provides plenty of benefits.

Which are the properties of EPDM rubber?

In 1980, house builders have started to use rubber for RV roofing or fountains and pods construction. Ever since, the material is still a great option, because it is not only affordable but also efficient. High flexibility and resistance to low and high temperatures are some of the features that have made EPDM rubber Ottawa so popular. The material can take a heat of up to 300 degrees F and resists temperatures below -40 degrees F, thus being the perfect barrier against UV and ozone rays. In addition to this, it can maintain its colour although it is exposed to such difficult weather conditions. The material comes both in solid (as sheets) or liquid form, which is why it can be used for multiple operations.


What is EPDM rubber used for?

Solid rubber is used for a wide selection of products, from sheets that can cover house roofs (to isolate them from excessive heat or precipitations), to gaskets and car parts. Liquid EPDM is the perfect option for those who need to recoat their existing roofs, because it can simply be poured on the damaged areas. Since it is quite resistant, it is likely to last many years without getting degraded – this way, you get the quality of a new roof by paying a smaller amount of money. Taking into consideration how affordable rubber is and how easy it can be applied, this material is the most efficient choice for house owners all over the world. Manufacturers use the material to design smaller parts such as gaskets, because it is flexible and extremely durable, thus ensuring the reliability of the parts.





Getting your dream job with an online recruitment platform

Written by Mike Roberts. Posted in Computers


Finding the ideal job position can be rather difficult without resorting to the right help. Job hunting can turn out to be a tiring and time-consuming process and most of the time it does not bring the positive results you desire. By finding a Toronto professional staffing firm, the chances of coming across great career opportunities will be much higher. When working with an online recruitment platform you will benefit from many advantages and the entire process of finding a job will be simplified for you.

Getting in contact with the right recruiters

If you have just finished your studies and are new to the job hunting world, then it can seem almost impossible to have the chance of working in highly reputable companies. Without having too much experience, a suitable job position depends on your job hunting methods. Finding reliable and trust-worthy recruiters is a difficult task, and obtaining the job position you desire depends on this aspect. A recruitment platform will analyze your needs and skills and create the job seeking – job offering relationship you need. By being a member of a serious recruitment platform, you will only have to deal with professionals that are interested in your capabilities and skills. Applying to several jobs on your own can turn out to be a waste of your time. Going to one interview after another without positive results will discourage you and make you accept a job offer that is under your level. A reliable recruitment platform takes your performance and training very serious and creates a professional connection between a possible employer and yourself. Regardless of what domain you are handling, either engineering or financing, meeting the right recruiter is the key to landing your dream job.

Coming across a variety of job opportunities

Regardless of how many hours you spend looking for a job offer, coming across a suitable opportunity can take you longer than you have expected. By working with an only recruitment platform, you will be able to discover job offers that you normally would not have found on your own. You have the chance to subscribe to a newsletter, and receive updates on a regular basis. This way you will always stay informed regarding new job possibilities, and finding a job that meet your requirements will be a fast process. You can broaden your horizons and fill in a position that is adequate for your training and brings you professional and financial advantages. Managing to develop a fulfilling career requires meeting the right people at the right time, and being new to the whole job seeking process, you might stumble across a few bumps on your way to success. There are several factors that may help you evolve on the professional level. Instead of wasting your time looking for your dream job, you can easily let a recruitment company simplify the process for you. All you need to do is look for a reliable website and wait for amazing opportunities to come to you.


MusicPromoToday on Fan Engagement the Right Way: Taylor Swift V. Justin Bieber

Written by Mike Roberts. Posted in Computers

These days, the most successful businesses are the ones based on movements rather than companies, because movements are the ones that inspire and engage the public. Being in the music industry is very much like running your own business and the way you engage your fans will ultimately make the difference in your music video marketing campaign. MusicPromoToday presents two completely different fan engagement approaches from Taylor Swift and Justin Bieber:

Taylor Swift treats her fans as more than just demographics while Justin Bieber imposes photo rules

On the one hand, Taylor Swift has realized that the way she treats her fans will influence her future success. By now, everybody knows about the ‘Swiftmas’ campaign that she organized last year, where she and her team took their time to get to know 32 lucky fans and she personally purchased and delivered them Christmas gifts. This is the type of thing that shows how committed she is to knowing her fans on a personal level and thanking them for their support. These details are often seen in the way she personally responds to many of the messages left by her fans on social media, from the handwritten notes that she often leaves to her fans and other personal and emotional details that show she sees her fans as more than just consumers.

On the other hand, Justin Bieber has just offered his fans some guidelines for taking pictures with him during his concerts. The artist is not always willing to take a picture with his fans and has often stated that the way in which he is approached will influence his decision on whether or not he will accept to have his photo taken. While some may think that certain demands are understandable from a person with such a high level of fame, his fans are still often disappointed and his popularity continues to drop.

Unlike Justin Bieber, Taylor Swift does not restrict access to her brand

Considering that in the past two years, US album sales have plummeted by a staggering 20%, the fact that Taylor’s latest album 1989 continues to be at the top of sales is a sure sign that she is doing something right. She has built her entire career and brand around doing personal things for her fans. Either by engaging with them on various social networks or by offering them the freedom to create their own content about her, all these acts have enabled her to sell out every show within 15 minutes for many years to come and to ensure that she has taken her music video promotion to an entirely new level. She has even admitted to doing various silly things to allow her fans to make funny GIFs on her actions, along with many other similar tactics to make her fan truly love her.

Contrasting with her approach, Justin Bieber’s decision to essentially charge his fans $2000 for a selfie devastated many of his followers who actually used the singer’s own lyrics against him in order to show their disappointment. Of course, the $2000 will buy you more than just a selfie, as it also includes a concert ticket and a backstage tour. Still, many people have questioned his decision and tweeted using the hashtag #justiceforbrokeliebers in the hopes that he will lower his concert prices.

At MusicPromoToday we value innovation in business marketing and fan engagement and we consider Taylor Swift to be a true model in today’s music industry. Her direct involvement in creating a personal connection with her fans and her continuous social media presence make her an incredible business savvy artist who continues to be a leader in the pop market.


Why travel on 2 wheel scooters?

Written by Mike Roberts. Posted in Gadgets


Lately a new form of entertainment has started to gain quite the level of popularity in a rather short amount of time. Apparently, people are more intrigued about the ways they can have fun that do not involve the computer or TV. However, you might not want to be hasty and think that in this day and age, entertainment without technology has vanished completely, far from it. The only difference is that technology has managed to gain a completely new appearance that helps its followers on multiple levels. The best example of a combination of both these fields is the 2 wheel scooter. Surely you have noticed that more and more people are buying these scooters. Manufacturers are enjoying quite the level of popularity, as clients in a large number are absolutely thrilled about these devices. If you have not had the pleasure of using such a scooter, here are three reasons for which you should definitely give it a try.

Having fun with friends


As you must have noticed the 2 wheel scoter has turned into a real phenomenon, being highly appreciated by a large number of clients, of practically all ages and occupations. Indeed, this has turned into a substitute for the ultra popular skateboard, replacing it in quite a few, numerous occasions. If people used to have fun coming together and riding their skateboards, then today they do the same only they use these types of scooters. Being widely known around the world you shouldn’t find it difficult at all to locate a few friends that own such pieces of equipment of their own. So, as some might say, let the fun begin!


Getting around in traffic


Although you might find this rather hard to believe, there are full-grown people that have said yes to the scooter as opposed to the bike when it comes to getting from A to point B. Surely you have noticed that more and more people have started to say no to the vehicle, due to environmental concerns mostly and have turned to the bike. Now, they oriented themselves towards the two wheel scooter. This device can take you wherever you need to go and you can easily avoid traffic jams, as you can use them on the sidewalk. Also, these do not harm the environment is any way, so you can use them without worries.


A healthy activity


You might be surprised to hear this, but this scooter brings forward a few health benefits, which could explain the level of popularity it has earned so easily. When on your scooter, it will be like going to a cardio session. The movements involved in making this device function require body strength and concentration, helping you gain a fit look.


The scooter is the future, so why not embrace it? If health benefits or environmental concerns won’t convince you to give it a try, then a ride on one of these devices surely will, as you are in for a real treat, of that you may rest assured.



The need for rapid prototyping

Written by Mike Roberts. Posted in Gadgets

Once you have a good idea, you have to show it off and test it. This practice is by no way new to the world of manufacturing and many designers see working models as key elements of design. In the age of development, being able to build a prototype fast and present it the users is of paramount importance. Compared to sketches and computer generated designs, prototypes make a better impression in a meeting. The truth is that rapid prototyping remains the most important element of innovation.

Creating an idea

The first reason why prototyping is necessary is that testing a product will only make the manufacturing process faster. In today’s highly competitive market it is extremely important to move quickly from idea to design. Therefore, even before thinking about buying materials, setting up the production line and preparing for product release, any company requires some feedback on the product. Above all, prototyping means asking questions and making decisions. The model is the physical embodiment of the idea of the designer. Either for in-house use or the consume market, it is essential that the product reaches the end users as to be able to collect feedback.

Avoiding failures

The truth is that some failures are unavoidable and it is better to visualize the problematic areas instead of theorising the issues that can occur. The purpose of creating a working model is to gather information on how people are using the product and what new features are required. By creating a working model you can evaluate the problematic areas and avoid future failures which will cost you more than making some adjustments in the beginning. Critiquing a product means that you ensure there are no issues that stop the product from performing as it should.

Don’t confuse the prototype with the product

Effective prototyping allows the designer to keep concepts alive. In other words, instead of relying on the feeling that the approach will meet success, the designer is able to test several ideas before actually picking a direction. When this happens, the decision will be based on hard evidence and not on speculation. Even though the model is not the basis for the finished product and it can be easily be discarded, it provides essential information so that you will be able to provide the customer with what he needs. In the end, creating a model as soon as possible is a key element to the success of any product.



Cleaning and janitorial services – mandatory for any business

Written by Mike Roberts. Posted in Computers

In the business environment, the need of maintaining a space clean is extremely important. As a business owner, your company represents your image in the exterior. If one of your partners visits your office, you will want it to look neat and clean, because this way you will seem a true professional, who takes care of their working space. As for as your employees are concerned, it is important to offer them a clean establishment, not only from health and security measures, but also because this will help them deliver better results and be more efficient. It has been proven that a good working environment can boost productivity and help people bond, which is definitely something you will end up taking advantage of. For this reason, you will have to invest in some cleaning and janitorial services Mississauga from time to time. Fortunately, there are plenty of companies offering such services, and you will be very happy with the results.

How are commercial and home cleaning different?

The main differences between commercial and residential cleaning are related to the surfaces that need cleaning, the time when the operations are performed, as well as the products used. Normally a company’s establishment is much larger than a family house, which means that the operations will take more time. Furthermore, while for residential cleaning, the process takes place during daytime, if you are planning to use professional janitorial services for your business, you need to know that the workers will come to the location during the night. This is mostly due to the fact that by day, the office is occupied by the employees, and the cleaners cannot do their job properly. As a consequence, they arrive as soon as everybody else takes off, leaving behind nothing but a sanitary space.


Which are the techniques and pieces of equipment used?

There are many methods used by dedicated cleaning and janitorial companies, and choosing the best one depends on the type of services required by the clients. The purpose of the cleaning may include floors, windows, tiles, ceilings, walls (both internal and external), pieces of furniture and many other facilities (kitchens, bathrooms etc). Moreover, there are also a lot of chemical products and pieces of equipment needed, and only authorized personnel can use these. Each surface responds to certain solutions, which is why a professional company needs to own all sorts of agents. In addition to this, special tools like steam vacuums or hot water extraction machines are sometimes used.


Are the workers any different from others?

Yes, people who are in change of cleaning commercial spaces have a different experience than those who clean residences. Normally, the staff is additionally trained, in order to be able to deliver faster results on greater surfaces, while focusing less on the details. Furthermore, the workers need to understand the importance of choosing the right agents, especially since these often consist in chemicals that can become harmful if they are not used correctly.


Types of sewing machines

Written by Mike Roberts. Posted in Gadgets

Clothing is both a necessity and a fashion statement, so people that sew will always be valued in our societies. The evolution of the sewing machine will not change this fact. When shopping for a sewing machines, there are plenty of things you need to take into consideration from the type of stiches you prefer to the limit of your budget, but the first consideration is always the type of sewing machine you should buy. The many options and alternatives available on the dedicated market can be overwhelming, but as long as you decide on a type of machine and a brand, the model will be easier to pick. Choosing the perfect machine depends on many factors, but the most important thing is taking into account your specific needs. If you purchase Bernina sewing machines simply because you heard others praising them, you might be disappointed. You should pick the sewing machine that will meet your expectations and requirements, not something that others deem suitable. There are three types of sewing machines, each with its own set of advantages and disadvantages: mechanical, computerized and electronic.

Mechanical sewing machines – simple and useful

Mechanical sewing machines are the simplest and the most popular at the moment. They run on electricity, but they require manual adjustments by the user. A mechanized  foot pedal is used to control the speed of the stitching, so a lot of trial and error comes into play. Of course, there are people that prefer this type of mechanical control, especially professional tailors that know exactly what they are doing and can use it to their own advantage. Beginners take more time adjusting to a mechanical machine, because they need to master the controls. Less pressure on the foot pedal will slow down the stitching speed and more pressure will speed things up. Mechanical sewing machines are also more time-consuming, but you should definitely buy one, if you are into antiques and you like to have complete control over your sewing.

Electronic sewing machines – efficient and accurate

Electronic machines on the other hand are fast, efficient and less prone to trial and error. In fact, the main feature of an electronic machine is its automatized processes. It can cut the thread, adjust tension and stich length automatically, which is a big help when working under pressure because of a time limit. Even more enticing is the fact that an electronic sewing machine will sew buttonholes automatically in the shape and size you want and inputted.

Computerized sewing machines – professional and complex

Computerized sewing machines take sewing to a whole new level. They also have numerous automatic features, but more than that, they can also create beautiful embellishments and monograms. You can basically program a computerized machine to complete your project without you lifting a finger. Computerized sewing machines are highly advanced and users can also download patterns and create beautiful apparel in the fastest time possible.


Screen printing vs. heat press – who is the winner?   

Written by Mike Roberts. Posted in Computers

In the past, people would use time-consuming techniques in order to print books and newspapers. However, the techniques have changed to the point that the newer methods are not only faster, but also more efficient. With the development of new technologies, people have found out that garments can be printed with success. If you are in the business of printing and graphic arts, then you can make substantial profits as long as you have the right equipment. Besides screen printing Mississauga, some people use the heat presser instead. There are both pros and cons to both of techniques and the decision between either of them depends on your preference.

The basics of screen printing and heat pressing

Screen-printing (silk screening) is similar to lithography and you need three components to create the print: the screen, which is actually a copy of the image, ink and squeegee. While the screen is placed on the item, the squeegee is used to cover the surface with ink. The ink passes through the screen and it thus forms the image. On the other hand, heat press makes use of heat to transfer the ink to the surface. The transfer is similar to using the iron. Commercial pressers are very efficient and they the image that they produce last for a long time.

Screen-printing pros and cons

The advantages of this technique is the versatility. It is the easiest way of creating original prints that is made accessible to the average person. The materials are not hard to find and the ink can be applied to various items such as jerseys, shirts and other garments, as well as hats and bottles. Taking into consideration that the equipment is not expensive, it can be the best solution if you are at the beginning of the business. Nevertheless, screen-printing is a difficult task because the preparation of a t-shirt implies many stages. You have to prepare the screen, burn films, apply the ink and even perform a test before the actual application. Besides the setup time that takes very long, the imprint takes just as longer.

Heat pressing pros and cons

Heat pressers are good for making investments because the ink does not fall out of place, which is especially important if you are handling invitations or canvas bags. Generally, graphic printing businesses can purchase the necessary equipment at bargain prices and the investment can rapidly turn into profit. The reason is that printed items are highly demanded on the market and the machinery is capable of handling large volumes very quickly. Another advantage of heat pressers is that they are easy to manipulate, so that you do not have to have any prior experience. The heat press can be used for various materials such as satin and cotton without fearing that they will get destroyed in the process.

To conclude, the main difference between silk screening and heat pressing is the quality. While the first allows you to realize bolder designs, the second offers the possibility to produce more detailed graphics. The choice is up to you and while there is no clear winner, either one of them is suitable for opening a profitable business.